These days, it would appear as though almost everyone in the world has a blog! This isn’t something to be scoffed at, in fact with so many blogs available online, it means you never have to run out of reading material again!

In business, when you create a blog, you immediately begin a conversation concerning yourself and the customer, whether current or potential, who takes their time to read it.

The problem is though that some businesses fail to see the advantage of maintaining a business blog. But, by doing so, you could be missing out on a vital marketing tool which not only humanizes your company but ultimately costs absolutely nothing to set up and run!

A Blog Encourages Relationships with Your Customers

First and foremost, a blog provides you with an outlet that lets your customer find out more about you from the comfort of their own home.

That excellent customer service needn’t stop as soon as your customer leaves your store or completes their online cart. A blog can expand on what goes on in your business, highlighting unique lines, new products and services, and even promoting those employees who are behind its success.

Better still, if you can offer excellent quality content that relates in any way, shape, or form to your business via your blog, you’ll begin to build up a good following online which will more than likely transfer into profitable customers if you continue to blog regularly.

A Blog Drives Traffic to Your Company Website

As a blog has its own unique section on your site, you can use this to divert the traffic towards your home page and, most importantly, your shop or services page!

Blog posts allow you to link to your company in so many more ways including mentioning your social media platforms, so create your content with care and guide your customer to where you need them to be.